Ford’s CMO Moves to Lincoln Amid Slew of C-Suite Changes

Jim Farley has been busy on his first day as CEO

jim farley
Jim Farley took over as CEO of Ford today. Getty Images
Headshot of Ryan Barwick

Changes are coming at Ford.

The American automaker’s new CEO, Jim Farley, started off his first day in the top job by making changes in the C-suite. Notably, the auto manufacturer is looking for a new chief marketer.

Joy Falotico, who has served as president of Lincoln and CMO of Ford for two and a half years, will transition to “further growing Ford’s luxury brand.” Essentially, that means after a new CMO is found, Falotico will run the Lincoln brand.

The change, Ford said in a statement, “will strengthen its commitment to two key areas by having separate senior leaders run the Lincoln Motor Company and global marketing.”

In her new role, Falotico will report to Kumar Galhotra, Ford’s president of the Americas and International Markets.

“This change will allow Joy to focus on accelerating Lincoln’s global growth through great vehicles and services and a truly differentiated customer experience,” Galhotra said. “Lincoln’s completely refreshed lineup is resonating with customers in the U.S. as well as in China, where we are now producing the Lincoln Aviator and Corsair locally for Chinese customers—and that’s just the beginning.”

Farley is the 11th CEO in Ford’s 117-year history, replacing Jim Hackett as the brand’s CEO and president after his retirement this month. Other changes Farley has made include moving Tim Stone, who joined the company in March 2019, out of the CFO role, replacing him with Ford veteran John Lawler.

Today also marks the anniversary of the introduction of the flagship car that started it all: the Ford Model T.


@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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