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Ford Motor Co.’s Ford division is doubling ad spending this month compared to February 1997 in support of its new divisional campaign, said Gerry Donnelly, division marketing communications manager.
Ford–which spent $38 million on Ford cars and trucks in February 1997, according to Competitive Media Reporting–has purchased 175 30-second spots on CBS during its Winter Olympics coverage, which began Feb. 6. The campaign also includes full-page ads that will run in USA Today each day of the games, Donnelly said.
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