Ford Backs Blue Oval Program

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Ford Motor Co. promotes the community involvement of some of its employees in an upcoming print campaign for its Blue Oval Certified dealership program.

The effort from J. Walter Thompson in Detroit highlights the activities of two Ford dealership workers who were chosen from more than 200 nominations made by dealership staff, said Ford division marketing communications manager Rich Stoddart.

The ads break in September issues of various lifestyle and enthusiast publications, including Family Circle.

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