Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ford Motor Co. promotes the community involvement of some of its employees in an upcoming print campaign for its Blue Oval Certified dealership program.
The effort from J. Walter Thompson in Detroit highlights the activities of two Ford dealership workers who were chosen from more than 200 nominations made by dealership staff, said Ford division marketing communications manager Rich Stoddart.
The ads break in September issues of various lifestyle and enthusiast publications, including Family Circle. Additional employees are also featured in advertorials in regional publications.
“I think what sets this apart is how real and human and tangible it is,” Stoddart said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in