Ford and Audi Promote Summer Sales Events as Spending on Placement for New Creative Hits a Lull

Five hundred and thirty advertisers devoted $76 million to national broadcast placement for new creative, down $24 million from last week’s total of approximately $100 million, according to Kantar Media. Overall spending on national broadcast placement saw a slight increase, however, up to $823 million from last week’s total of $783 million.

Burger King topped Kantar Media’s list of last week’s top spenders on broadcast placement for new creative, devoting nearly all of its broadcast placement budget to a new campaign promoting its Grilled Hot Dogs “Summer Deal.”