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NEW YORK Forbes.com said Thursday that British Airways is one of four charter advertisers to sign up for its new half-page ad format.
The half-page unit, measuring 336 x 850, allows for rich media capabilities and runs within story pages surrounded by editorial content. The goal: to capture the attention of readers while they are engaged in the content. The other marketers who intend to use the unit were not disclosed.
Other online publishers, such as NYTimes.com,
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