Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Steve Forbes announced his decision to run for president in 2000 through his Web site, www.Forbes2000.com, set up by Cincinnati agency Hensley Segal Rentschler.
The shop got the job through managing director Rick Segal’s friendship with Forbes, which began professionally through Forbes’ publishing ventures and developed into a political partnership. Segal said he is serving as a senior media adviser for Forbes’ campaign, and that the Internet was seen as the perfect medium to express the candidate’s message.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in