Forbes, Martini Media Strike Unconventional Ad Deal

Business site's editorial content will appear in blue-chip ads

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Advertising Week has come and gone, and while we're arguably no closer to cracking the code on digital advertising, Forbes and Martini Media are tacitly voting in favor of content-branded digital ads.

In a deal that's unconventional even for the likes of Forbes, the business news brand reached a deal with digital ad company Martini Media to integrate the magazine's staff-written editorial content into ads for blue-chip advertisers. And while there are plenty of native ad units that combine branded editorial content with the advertiser's own material, what's notable about these units is that they're running outside of the Forbes ecosystem. 

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