Forbes Adds More of Pizza Hut

Acquires Franchisee Research, Media Jobs
DALLAS–The Forbes Group here has added nearly $7 million in new billings by picking up additional Pizza Hut franchisee markets for research, collateral and print planning and buying.
Forbes, part of the Broadwell Marketing Group in Dallas, added four designated marketing territories in Florida and California to bring the shop’s total Pizza Hut restaurants to 5,142 in 171 DMAs across the country.
The market research work for Pizza Hut involves performance tracking of coupon insertions placed by The Forbes Group. Forbes has handled print advertising for Pizza Hut franchisees since 1991, according to the agency.
“Just one year ago, we set a goal to increase our service presence in the Pizza Hut franchise community by applying our proven systems for print tracking and management,” said Forbes executive vice president Tom Cole in a statement. Cole heads the Pizza Hut account along with vice president of account service Kasia Ochs and strategic services director John Barrett.
Total billings for the Pizza Hut business were undisclosed, but Forbes officials said it is the largest piece of business at the Broadwell unit. The company’s other clients include Allied Domecq, for its Baskin-Robbins and Dunkin’ Donuts franchise operations, and California Pizza Kitchen.
The Forbes Group is a sister company to other advertising, tracking and research organizations including Edge Systems, Polygon Multi-Faceted Communications and Tracer Systems. –Glen Fest