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For luxury leather goods brands, a logo is essentially a “calling card.” For Louis Vuitton, it’s the interlocking L and V. Coach is synonymous with the horse and buggy. When Celine removed the accent from atop the first E, brand loyalists were so outraged it sent social media into a frenzy.
But Leatherology, a direct-to-consumer leather brand that first launched in 2008, wants a consumer’s own logo—or rather, their monogram—to be the company’s signature that will not only distinguish themselves in a crowded market, but also protect the brand from falling out of favor when trends change.
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