This past Cyber Weekend, which saw $7.5 billion in online sales alone, one marketing slogan cluttered inboxes across the country: “Black Friday Starts Now.”
Direct-to-consumer brands, once known for abstaining from the mass retail holiday Amazon affectionately calls the Turkey Five, jumped in whole-hog this year (or continued from years past).
Take beauty brand Glossier, for example, which offered 20% off during its once-a-year sale to newcomers. Or luxe dog designer Max-Bone, which gave consumers 25% off.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in