For Mother's Day, Shoe Brand Saucony Offers Solidarity in 'the Marathon That Never Ends'

Addressing the realities of burnout, the ad is 'for moms by moms'

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In advance of Mother’s Day this coming Sunday, running shoe brand Saucony today launched a new spot celebrating motherhood as “the marathon that never ends.”

The 45-second spot features actresses who are mothers, often accompanied by children, and was filmed last month in Erie, Colo.  With the exception of one scene toward the end, these 10 women are depicted only from the waist down, all wearing Saucony running shoes and engaged in various maternal activities. 

The ad shows a wide range of relatable experiences for moms, from pregnancy and juggling several young children to breastfeeding in public and multitasking while perched on the toilet.

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