For Mother's Day, Gelo and Mischief Embrace the Natural Chaos of Motherhood

#ItsNotAllRoses salutes the messy parenting moments invisible on social media

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Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can tell you: That’s not really what it’s all about. There is also a lot of chaos along the way.

Celebrating their Forever Roses scent and anticipating a Mother’s Day full of glossy, idyllic images of parenthood, hand soap company Gelo is encouraging moms to embrace the natural chaos of parenting with its Instagram and TikTok campaign, #ItsNotAllRoses.

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