For March Madness, Buffalo Wild Wings Made a Stool to Cool Guys' Jewels After a Vasectomy

It's based on a key insight into men's medical timing

When brands and agencies take a look at qualitative and quantitative data to come up with big ideas, they look for the little things. Sure, there are the broad strokes of demographic data, but for a campaign to really sing, you’ve gotta find that one piece of insight that hits like a thunderbolt.

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