Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
When brands and agencies take a look at qualitative and quantitative data to come up with big ideas, they look for the little things. Sure, there are the broad strokes of demographic data, but for a campaign to really sing, you’ve gotta find that one piece of insight that hits like a thunderbolt.
In the case of Buffalo Wild Wings, someone, somewhere, at some point found out that there is a 30 percent increase in vasectomy procedures during the NCAA men’s basketball tournament.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in