This Halloween-themed house has been tooling around Toronto, making stops to open a slot in its front door and dispense Skittles from zombie hands whenever someone rings the bell.
The candy brand and DDB developed the eye-catching and mildly creepy holiday activation, building a wooden structure, about the size of a van, with a small electric vehicle hidden inside for propulsion. Two staffers inhabit the house during its travels. One drives, while the other distributes the sweet sweet samples.
“Skittles is all about twisting the predictable,” DDB Canada creative director Craig Ferguson tells Adweek. “This seemed like an appropriately twisted spin on the traditional way of trick or treating. Why go out when we can come to you?”
Last Friday night, the house toured downtown neighborhoods. On Halloween, it will park at the Toronto Eaton Centre shopping mall.
The house isn’t haunted. But it does spread a brand message—which, let’s face it, is basically the same thing.
All in all, it’s a fun followup to the “Oh Canada Skittles” launch this summer, when the client-agency team celebrated the nation’s 151st birthday with a 4.5-hour video stream of a Beaver Man building a beaver dam. You can check out some of that one below, followed by the credits for the new Halloween work:
Creative Agency: DDB Canada, Toronto
Creative Director: Allan Topol, Craig Ferguson, Diego Bertagni
Copywriter: Alex Manahan, Mike Albrecht
Art Director: George Lin, Ryan Speziale
Managing Director: Jacqui Faclier
Business Director: Julien Bissuel
Account Director: Jessie Sweeney
Social Strategist: Steph Joudrey
Media Agency: MediaCom
PR Agency: Harbinger
Experiential Agency: Prime Marketing