For Earth Day, Beyond Meat Will Take Over an Entire Carl’s Jr.

The stunt and nationwide promotion highlight the plant-based burger's light eco footprint

One L.A. location of Carl's Jr. will dedicate its entire menu to Beyond burgers on April 22.
One L.A. location of Carl's Jr. will dedicate its entire menu to Beyond burgers on April 22. Beyond and Carl's Jr.

Fast food chain Carl’s Jr. and Beyond Meat will celebrate Earth Day with a first-of-its-kind pop-up event and menu takeover in Los Angeles, giving away free plant-based burgers at one location and offering its faux meat sandwiches for $5 chain-wide via an email promotion.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.