For the Next Wave of DTC Brands, the Path to Success Looks More Complicated Than Ever

How they will need to evolve in order to be profitable

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Ten years ago, when the internet still held infinite possibilities, a new breed of brand built on the web began to pop up, promising to cut out the middleman and bring consumers cheaper, better products.

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This story first appeared in the March 2, 2020, issue of Brandweek magazine. Click here to subscribe.