Chrissy Teigen on Being a Brand Visionary When the Brand Is You

Recognizing "the silly, hard work" that is being brand Chrissy

Editor: Breana Mallamaci
Headshot of Chris Ariens

PALM SPRINGS, Calif. — Chrissy Teigen launched her new food and recipe website Cravings By Chrissy Teigen on Monday. The site promptly crashed due to the overwhelming number of fans logging on to check it out.

This all happened as the model, host and mom was onstage along with her husband, John Legend, her kids, her mother and her team to accept the Brand Visionary award at Adweek’s Brand Genius gala during our annual Brandweek summit.

After Cravings came back online, but before the awards ceremony, we caught up with Teigen and singer/actor/The Voice judge Legend about what it means to be a Brand Visionary.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.