Brand Genius

Chrissy Teigen on Being a Brand Visionary When the Brand Is You

Recognizing "the silly, hard work" that is being brand Chrissy

Editor: Breana Mallamaci

By Chris Ariens

November 5, 2019

PALM SPRINGS, Calif. — Chrissy Teigen launched her new food and recipe website Cravings By Chrissy Teigen on Monday. The site promptly crashed due to the overwhelming number of fans logging on to check it out.

Chris Ariens
@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
Recommended videos
You Might Like

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}