Chrissy Teigen on Being a Brand Visionary When the Brand Is You

Recognizing "the silly, hard work" that is being brand Chrissy

Editor: Breana Mallamaci

PALM SPRINGS, Calif. — Chrissy Teigen launched her new food and recipe website Cravings By Chrissy Teigen on Monday. The site promptly crashed due to the overwhelming number of fans logging on to check it out.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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