For Better or Worse, Goop’s Content Chief Is Building a Brand that ‘Drives People Crazy’

'When we do things, people tend to notice,' says chief content officer Elise Loehnen

elise loehnen
Goop chief content officer Elise Loehnen credits the brand's success to founder Gwyneth Paltrow's hands-on involvement. Sean T. Smith for Adweek
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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