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In its first media buy in New York’s famed Times Square, Weedmaps took over the heavily-trafficked area today to celebrate 4/20, congratulate the state for legalizing recreational weed and make the case against incarceration over cannabis possession.
The ad’s two-part message calls on New Yorkers to “lift those legal joints” in honor of “this transformative time” when tailwinds are favorable for the industry and “recognize the ongoing journey to full federal legalization.”
And while aiming for a party vibe, the campaign also calls on the U.S.
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