With Football Fans Stuck at Home, Corona Brings the Tailgate Party to Them

Beer brand delivers game day energy with a beach-themed celebration in a box

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As Covid-19 cases hit record highs in the U.S., parking lot tailgates aren’t a safe option for football fans itching to celebrate game days this season. Corona beer, however, is recreating the experience for consumers at home by delivering their own personal tailgate party on wheels. 

The pale lager from Mexico has launched an online sweepstakes to win a pop-up tailgate party housed in a blue shipping container filled with $4,000 worth of items. Through Jan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in