With Football Fans Stuck at Home, Corona Brings the Tailgate Party to Them

Beer brand delivers game day energy with a beach-themed celebration in a box

The tailgates are delivered in a branded pickup truck. Corona

November 11, 2020

As Covid-19 cases hit record highs in the U.S., parking lot tailgates aren’t a safe option for football fans itching to celebrate game days this season. Corona beer, however, is recreating the experience for consumers at home by delivering their own personal tailgate party on wheels.

Ian Zelaya

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.