Foot Locker to Meet With at Least 5 Shops

NEW YORK-Foot Locker has stepped up its efforts to find a new agency to handle its estimated $40 million ad account by contacting at least five shops, sources said.
Boston’s Arnold Communications and four New York agencies-Deutsch, Merkley Newman Harty, Cliff Freeman and Partners and Kirshenbaum Bond & Partners-have all met or scheduled meetings with the athletic footwear chain, said sources. The shops either declined comment or could not be reached.
Sources have also said that Jack Aneser, senior vice president of marketing for Woolworth’s Athletic Group, who had been handling the “resource assessment” for the past few months, was no longer the point man in the agency search.