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With the holiday season upon us, sports retailer Foot Locker is launching an online global campaign targeting Gen Z featuring some of social media’s biggest stars—and its own employees.
Titled “Celebrate,” the in-house series of ads running on digital and social began with revealing content on Instagram and TikTok featuring “fit checks” and using the hashtag #FootLockerCelebrates over the past week across its accounts, including Kids Foot Locker and Foot Locker Women.
“One of the things that we really wanted to do here was spread positivity,” Foot Locker global chief marketing officer Jed Berger told Adweek.