Food Rules

Once the province of how-to cooking shows, food media has extended its reach—but has it become too big?

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Next week, ABC’s All My Children will be replaced after four decades on the air by The Chew, a lifestyle show whose hosts include three chefs and which stars the food in your refrigerator. Who could have predicted that network TV would trade sex, scandal, and drama for dough hooks and mixing bowls? But consumers’ relationship with food now has less to do with lining stomachs and more to do with entertainment and reaction to an economy that fosters domesticity.

It stands to reason that food media would be doing quite well—and it is.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in