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Next week, ABC’s All My Children will be replaced after four decades on the air by The Chew, a lifestyle show whose hosts include three chefs and which stars the food in your refrigerator. Who could have predicted that network TV would trade sex, scandal, and drama for dough hooks and mixing bowls? But consumers’ relationship with food now has less to do with lining stomachs and more to do with entertainment and reaction to an economy that fosters domesticity.
It stands to reason that food media would be doing quite well—and it is.