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The Food Guide Pyramid, a staple in Americans’ nutritional vocabulary since 1992, is getting a new look—and possibly a new shape—with the help of the agency that helped create it.
The U.S. Department of Agriculture’s Center for Nutrition Policy and Promotion, in the midst of updating its nutrition guidelines, last week tapped Omnicom Group’s Porter Novelli to help package the new info. PN will redesign the pyramid graphic, devise a slogan (none is currently used) and craft educational materials targeted at professionals and consumers.
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