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In advance of last Sunday’s premiere of The Great Food Truck Race, Food Network gassed up a marketing campaign that helped rev up ratings in New York and Los Angeles.
As part of its off-net promotional push, Food Network mobilized a fleet of 200 mobile restaurants and ice cream trucks––nary a roach coach in sight––to help whet the appetites of Gothamites and Angelenos. Emblazoned with prominent Great Food Truck Race branding and tune-in information, the trucks will continue to cruise the city streets through the end of August.
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