Food Marketers Target Kids Online

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Eighty-five percent of the leading food brands that target children through TV advertising also use branded Web sites to reach kids, according to a new survey.

Such information may prove useful to policy-makers and others seeking to curb high childhood obesity rates, said the Kaiser Family Foundation, which conducted the survey.

“Online

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in