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NEW YORK Citing the “ever-growing competitive marketplace” in the supermarket industry, Food Lion this week broke a TV campaign aimed at shoppers looking for bargains.
The ads, via Ames Scullin O’Haire, Atlanta, show families hunting for not-so-wild game. In one ad, a mother and her daughter peer through binoculars at shopping carts and spot one labeled “$79.”
“That one on the left has everything on our list,” says the mom. “And it’s right on budget,” the daughter adds.
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