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The world’s best-known brand got restless again and shifted nearly $500 million in business. Roster shop Wieden + Kennedy was the big winner, landing both U.S. duties and a global task on the flagship brand, amid sales declines and after the arrival of new global marketing head Mary Minnick, who shifted from president/COO of Coke Asia. “The brand has huge power. Mary’s a very talented marketer. She clearly had her own ideas about what marketing should look and feel like.
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