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Burt's Bees cofounder Burt Shavitz has passed away at the age of 80, and fans of his quirky brand are flooding social media with remembrances.
Shavitz was the namesake and face of the brand he launched 31 years ago in Maine with Roxanne Quimby, who teamed with the bearded beekeeper to develop personal care products—most notably tubes of lip balm and tins of hand salve.
His weather-worn face, thick beard and train conductor's cap were core to the company's logo as well as emblematic of its place in American business history as a pioneering artisanal marketing player.
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