A Pizza Past Leads to Texas-Louisiana Sandwiches in Houston
DALLAS–Fogarty Klein Monroe has won the estimated $6 million account of Texas Subway Franchisee Advertising Fund Trust, one of the three largest groups of the restaurant’s outlets in the country.
The agency will handle all media planning, placement and promotional activities for the group of sandwich shop owners, which represents 750 Subway stores in Texas and Louisiana.
“They will be a substantial client of ours and one that we’re really excited about working with,” said agency principal Bill Fogarty.
Subway replaces a key food-services account–Domino’s Pizza– which...