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The already troubled advertising industry may face a powerful new foe in the Clinton Administration, according to Roy Bostock, chairman/ceo of D’Arcy Masius Benton & Bowles and the incoming chairman of the 4A’s.
Given the new Democratic administration’s brief performance, Bostock warned last week that Clinton might move to curb the deductibility of advertising as a business expense, encourage the Federal Trade Commission to take a more regulatory posture and even attempt to levy taxes on advertising.
‘This administration needs to be watched,’ he said.

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