Focus Media Fights Back in Court

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Sued by Sears, Agency Files Countersuit Against Retailer
LOS ANGELES–Focus Media is expected to fight back against former client Sears, Roebuck and Co. this week, filing a cross complaint against its former flagship client with what Focus’ lawyer said will be “substantial claims against Sears and some Sears ex-
ecutives.”
Sears summarily fired the Santa Monica, Calif., independent media agency last week and filed suit alleging breach of contract and constructive fraud, claiming the media shop was holding onto millions of dollars Sears had given it to buy media.
“Focus abused the trust and confidence of Sears by failing to pay to the Media Outlets the sums that it held on Sears’ behalf for that specific purpose,” alleges the complaint, filed in the Superior Court of the State of California in Los Angeles.






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