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Following focus group testing on its new work for MovieFone, Ryan, Drossman & Partners has learned that there are some things you just can’t say in a spot.
The New York agency breaks new work for the client to run in movie theaters starting this month. The spots pit a pompous psychic named Cornelius against savvy competitors in a game show called ‘The Psychic Challenge.’
In one spot, ‘retired seamstress Ethel Strassberg’ must race the all-seeing one to discover what action movie just opened.
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