Gains Account of Group Buying GTE’s Texas, N.M. Operations
DALLAS–The Focus Agency’s first assignment for its new telecommunications client will be a big one: name the company.
The new company was formed last month by GTE’s $1.4 billion sale of one-sixth of its local phone operations in Texas and all of New Mexico to a group of investors.
That investor group, currently operating under the name dba communications, tapped Irving, Texas-based Focus to handle wide-ranging duties, from developing an initial corporate identity to brand development and advertising.
“We’re excited about it, it’s a big deal,” said...