Flying Planes Upside Down Helps Strategy Executive Dream Up Killer Experiences for Brands

Mark Mullen works with the likes of Salesforce and Google

Mark Mullen would argue some of his best ideas come to him after spending an afternoon in the skies, spinning his open cockpit plane all around and upside down. “It requires a lot of concentration and clarity, so it helps make sure that you’re not thinking about work anymore and [instead] clearing your head to allow new opportunities and ideas to come in,” said Mullen, who is vp of strategy at George P. Johnson Experience Marketing.

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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.