FLYING CIRCUS TAKES WING

BBDO South sendselephants flying among galloping gazelles to demonstrate its strength meets hustle branding campaign for Progress Energy.

Headquartered in Raleigh, N.C., the newly created utility holding company is the resultof Carolina Power & Light’s acquisition of Florida Progress in St. Petersburg, Fla.

Four black-and-white digital print pieces, created by senior vice presidents and group creative directors Kyle Lewis and Jeff Nixon, demonstrate the strength, stability and spunk of the newenergy venture.

The unifying tagline, “Structured for stability, we have no intention of standing still,” runs through the alliterative ads which broke in The Wall Street Journal, The New York Times and regional markets in the Carolinas and Florida.

BBDO South is located in Atlanta.