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Solay Keller allows Jeff Provenzano, an agency intern, to make most of the good points in its new business proposal letters.
Provenzano also makes most of the creases and folds required for the paper airplane included in each of the 20-40 introductory correspondence packages the shop sends out each month.
The plane is actually a folded agency flyer. It features a collage of ads created for clients.
Shop chairman and creative director Dick Solay said he learned his folding technique at P.S.
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