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ATLANTA Flowers Foods said it would launch a new TV effort during local broadcasts of the Super Bowl.
A 60-second spot was created by the Thomasville, Ga., bakery’s longtime ad agency, independent Atlanta shop Match. The commercial will air on the local Fox affiliate in Thomasville during the game. Four 30-second versions of the spot will air on the local affiliate during the pre-game show.
The ads feature actual rival high school marching bands that battle over which bread is better, white or wheat.
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