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Can you guess the identity of the pro athletes shown in this new ad campaign for fitness apparel brand, Snapbac?
You’ll have to—because Snapbac and its agency, Mother Los Angeles, won’t say exactly who those runners, weightlifters, ballers and soccer players are. Pixelation and obscure angles purposely hide the famous faces.
“No comment,” is the company line about the elite athletes. And that coyness, complete with footage made to look like it was captured on the fly, provides the hook for the print ads and digital short.
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