Floridians Pitch Telecom’s Latino Account

DALLAS Nokia is reviewing agencies to handle Hispanic advertising work, sources said.

Sources said the telecommunications company has heard presentations from del Rivero Messianu DDB in Coral Gables, Fla., Omnicom’s Dieste Harmel & Partners in Dallas and independent Cartel Creativo in San Antonio.

It is unclear whether Grupo Gallegos in Long Beach, Calif., which has handled work in the past, is participating. Stan Richards, a principal of The Richards Group in Dallas, has a stake in Grupo Gallegos. Richards handles Nokia’s general-market advertising.

A Nokia representative said the company is “not commenting at this time.” The agencies could not be reached for comment.

Jo Harlow, Nokia’s new vice president of marketing for the Americas, joins the company Monday and is expected to participate in the review. Harlow, who was most recently vice president of worldwide marketing operations at Reebok International, replaces Matt Wisk, who left last month to become chief marketing officer at Herbalife.

The Hispanic media budget is undisclosed. Nokia, whose regional headquarters are in Irving, Texas, spent $35 million on general-market ads last year, according to TNS Media Intelligence/CMR.