Floridians, Hoosiers Contend For American Trans Air Job

By Trevor Jensen and Katy Eckmann

CHICAGO–American Trans Air is seeking an agency for a creative project to promote its 25th year in business, sources said last week.

At least four agencies–two in Indianapolis and two in Florida–are participating, according to sources. Presentations are set for this week at the airline’s headquarters in Indianapolis.

Dennis Poynter, marketing manger at ATA, declined to comment on the pitch.

The discount travel airline has been handling its advertising internally since the dissolution last November of lead agency Pitzel & Pollack. The agency–and its principals, Bernie Pitzel and Marv Pollack–was absorbed by Grant/Jacoby here, which took on Pitzel & Pollack clients Air South and Vanguard Airlines, but not ATA.

The creative project for ATA that agencies are pitching would include television, radio, print and direct mail, according to sources. Florida, where two of the competing agencies are located, is a major destination of the airline, which specializes in chartered vacation travel.

ATA spent $6.79 million on advertising last year and $6.84 million in 1995, according to Competitive Media Reporting.

Media buying for the airline is handled by Kelly, Scott & Madison in Chicago. San Jose & Associates, Chicago, handles Hispanic advertising for ATA.

Advertising originated by Pitzel & Pollack has continued to be used in TV spots since the account was moved in-house last November.

Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED