Floridians Bow VW's SUV to Latinos

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ATLANTA Two 30-second television spots from creativeondemand launch Volkswagen’s Touareg to the U.S. Hispanic market July 21.

The Coral Gables, Fla., shop’s “Baby Rocker” and “High Rider” will air nationwide on Spanish-language networks Telemundo, Univision and Mun2. Print ads in Maxim, Urban Latino and People Espanol and radio spots also broke this month.

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