If staff members of Cramer-Krasselt in Orlando, Fla., are not big-time movie buffs, they better learn to love motion pictures in a hurry.
The agency has been awarded the advertising account of Universal Complex, a Loew’s Theater in the Universal CityWalk entertainment district at Universal Studios Escape, also located in Orlando.
Billings for the account are estimated at $1 million.
The agency will be handling both media buying and placement. Cramer-Krasselt will also be responsible for the client’s public relations needs. That part of the assignment will include concept development and support of the movie theater’s grand opening.
According to the agency, there will be no shortage of choices at the new film house. The entertainment facility will sport 20 movie screens and a total seating capacity of 4,800.
–Jim Osterman