Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Florida Power & Light Co. has narrowed its search for a shop to handle the creative portion of its advertising to between four and six agencies, the company confirmed.
The company declined to identify the shops. The incumbent, Beber Silverstein, was invited to defend the account, but an FPL representative declined to say if the shop participated. The principals at the independent Miami shop could not be reached for comment. Beber Silverstein has held the account for more than a decade and will retain media buying duties for the next year.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in