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Yesawich, Pepperdine & Brown has completed its buyback from parent Panoramic Communications, the troubled holding company that has been rapidly divesting itself of agency properties nationwide.
The Orlando, Fla., agency has also added a partner, John Russell, to the ownership group. The shop will now operate as Yesawich, Pepperdine, Brown & Russell. Jeb Brown, who served as president and CEO of New York-based Panoramic, also returns to YP&B as an active partner.
Peter Yesawich, president and chief executive of YP&B, declined to say how much it cost to reclaim the agency, which had been sold twice.
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