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JACKSONVILLE, FLA. Ending a protracted and contentious selection process, independent St. John & Partners has been named general-market agency for the Florida Lottery following a review.
The shop will be responsible for all creative and media services, and the estimated annual budget is $23 million. The contract runs for three years with an option to renew for three additional years.
In terms of major measured media, the lottery spent $16 million on ads in 2008 and $9 million during the first half of ’09, per Nielsen, though those numbers exclude online expenditures.