Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
JACKSONVILLE, FLA. Ending a protracted and contentious selection process, independent St. John & Partners has been named general-market agency for the Florida Lottery following a review.
The shop will be responsible for all creative and media services, and the estimated annual budget is $23 million. The contract runs for three years with an option to renew for three additional years.
In terms of major measured media, the lottery spent $16 million on ads in 2008 and $9 million during the first half of ’09, per Nielsen, though those numbers exclude online expenditures.
Omnicom Group’s Cooper DDB in Miami had handled the business since 2002.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in