Florida, Georgia Resorts Pick Orlando’s YP&B

Yesawich, Pepperdine & Brown of Orlando, Fla., is basking in the sun of two new accounts: The Wyndham Safari Resort in Lake Buena Vista, Fla., and Callaway Gardens in Pine Mountain, Ga.
Combined billings on the new businesses are in excess of $2 million, insiders said.
The two account wins come about a month after the shop was awarded the advertising business of Casino Rouge, a Carnival Hotels & Casinos property in Baton Rouge, La.
The Wyndham Safari Resort, formerly the Day’s Inn Lake Buena Vista Resort & Suites, is currently undergoing an $11 million renovation with an African jungle theme. The property is close to the Walt Disney theme parks, and a shuttle will serve guests traveling from one destination to the other.
Callaway Gardens is 14,000 acres of woodland gardens, lakes, wildlife and recreation in the foothills of the Appalachian Mountains 70 miles southwest of Atlanta. The property also offers world-class golf courses. The resort is YP&B’s eighth Wyndham win.
“Callaway Gardens is facing an exciting future with lots of change and growth on the horizon,” said George Fischer, president of the Georgia resort. “We’re different than any other destination and feel confident that Yesawich, Pepper-dine & Brown is the perfect match for our needs in advertising and promotions.”
Yesawich, Pepperdine & Brown will handle all advertising and marketing for both resorts, and will launch the newly refurbished Wyndham Safari this month. The shop will also produce sales marketing promotions for Callaway.
YP&B specializes in the travel and leisure industry with clients such as Temptress Adventures, a cruise line out of Central America, and Phoenix-based Doubletree Hotels. The agency has offices in Orlando, New York, Phoenix and St. Petersburg, Fla.