Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA The University of Florida has selected Fletcher Martin to provide the school’s advertising following a review, the shop said.
The university selected the MDC Partners shop in Atlanta from 17 agencies that competed for the account, all but two of them in Florida. There was no incumbent. This is the first time the university has hired an outside agency to provide general branding for the school.
FM will create and produce broadcast and print ads for the Gainesville, Fla.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in