Florida Ballot Inspires Ad

While busy running his own ad agency & Wojdyla, David Wojdyla did, like the the rest of the nation, look on in fascination as Palm Beach County’s “butterfly ballot” became an infamous point of contention in a presidential election that refused to end.

Being a career ad man, he also figured it was perfect fodder for some self-promotion.

In a day, he and colleague Gayle Dieck had put together a print ad showing the two-paged ballot, which so many people, mostly Democrats, apparently found confusing, above the headline, “Never underestimate the role of good design.”